Logo Design

I’m a bit old fashioned when it comes to tools of the trade for logo design. That doesn’t mean I don’t utilize the tools & technology I have at my disposal but I generally start out with a pencil and my sketchbook before moving on to refine the logo in Illustrator.

It’s amazing what we can accomplish with technology this day in age and the speed with which we can do it. You could say my generation was the first to grow up with computers but even I didn’t get my hands on an Apple II until I was in 5th grade. I remember spending hours writing a 50+ page story on that computer, only to have it crash and lose most of the data! Ouch, I was crushed. It was an early lesson on the reliability of computers. Although we didn’t have 5 terabyte external hard drives at the time it was a learning lesson on ensuring that I backed everything up in the future. Sometimes triple backups! I’ve been using computers ever since but my generation may have been at the very forefront of the computer age. We did not have internet or apps. We did not have websites or smart phones. No, we had the big clunky stuff and that’s ok. I’ve been in with computer technology every step of the way since I was 10 years old. I now possess a 2017 Macbook Pro, iPad Pro and an iPhone.

Yet when we get down to it nothing beets some of the good ol’ school design tools some of us grew up with. I am a big fan of the Paper Mate Mechanical Pencils. In fact I i use the 0.9mm, 0.7mm and the 0.5mm size mechanical pencil leads to sketch out my logo ideas. I use the HB lead weight currently. They provide a soft enough touch and still provide some of the darker tones I’m after when sketching in my Pentalic Sketch Book, Hardbound, 8-1/2-Inch by 11-Inch.
There currently seems a big push for lots of younger designers to capture that hand drawn feel. Below are list of products of where it all starts for me. I graduated Mass College of Art in 1998 so well before the revolution of the internet, iPads and other mobile devices. Maybe we’re a dying breed but honestly when it comes down to it I truly appreciate a lead pencil over pixels any day. Don’t get me wrong they both have their purpose in today’s world but the inspiration I got was from DaVinci, Michelangelo, Picasso and Van Gogh, not perfect pixels on a digital screen. That’s not to say I don’t get inspired everyday by the imaginations of everyone I follow online.

Do you need a logo for your small business? If so then let’s talk and find out how Fresh Input Design can help you out today.